This week’s Monday Messenger is proudly sponsored by Samaritan’s Purse and our Give Back Christmas Party!
We’re hosting a special event to celebrate the season and give back to those in need. When you donate to the Samaritan’s Purse Christmas Catalog, you’ll receive a ticket to our Give Back Christmas Party, where we’ll be giving away courses, books, workbooks, and audiobooks.
🎄 Want to join us? Donate and grab your ticket here.
Now, let’s dive into this week’s newsletter…
In today's digital landscape, the traditional concept of "followers" is losing its impact due to algorithm-driven platforms.
All social media channels make their income from users staying on the platform.
What that means for us creators is that we are in a fight for visibility.
Don't belive me?
Add a link to your social media post and compare the reach to other posts of yours with no link.
So, what's the answer?
To build a sustainable creative business, it's essential to cultivate direct relationships with your most dedicated supporters—your true fans.
Here's how to transition from mere followers to a community of raving fans:
1. Understand the Shift in Social Media Dynamics
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Algorithmic Changes: Platforms like Facebook and TikTok prioritize content based on engagement metrics rather than chronological order, making it harder for your followers to see your posts.
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Implications: Relying solely on social media means you don't control access to your audience; algorithms do.
2. Prioritize Direct-to-Fan Relationships
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Ownership: Utilize platforms that allow you to own your audience data, such as email lists or membership sites (This is why I use Kajabi).
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Benefits: Direct communication channels ensure your content reaches your audience without algorithmic interference.
3. Cultivate True Fans
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Definition: True fans are deeply engaged individuals who support your work consistently.
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Strategies you should use:
- Personal Engagement: Interact authentically with your audience through comments, messages, and personalized content.
- Exclusive Content: Offer behind-the-scenes access, early releases, or special editions to make fans feel valued.
- Community Building: Create spaces like forums or Discord channels where fans can connect with you and each other.
4. Diversify Revenue Streams
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Beyond Ads: Relying solely on ad revenue is unstable due to changing algorithms.
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Alternative Income:
- Merchandise: Sell branded products that resonate with your audience.
- Memberships: Offer subscription-based access to premium content or experiences.
- Direct Sales: Use platforms that facilitate direct sales of digital products, ensuring a seamless transaction process.
5. Leverage Multiple Platforms
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Risk Mitigation: Don't depend on a single platform; diversify your presence across various channels.
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Pro Tip: Use social media for discovery and funnel engaged users to platforms you control, like your website or email list.
6. Focus on Depth Over Breadth
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Quality Engagement: A smaller, engaged audience is more valuable than a large, passive one.
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Implementation:
- Personalized Communication: Address fans by name and acknowledge their contributions.
- Feedback Loops: Encourage and act on feedback to show fans their opinions matter.
By shifting your focus from accumulating followers to nurturing true fans, you build a resilient and loyal community that supports your creative endeavors, regardless of platform changes.
Here’s what else is happening at Market Your Message this week:
📚 Free Non-Fiction Kindle Book Giveaway: Discover amazing reads with our curated selection of non-fiction books. Don’t miss this chance to grab your next favorite book for free! Claim your book here.
🎥 New on YouTube: How to Find Hidden Blog Niches That Print Money FAST 🚀. Learn how to uncover untapped niches that can boost your blog’s profitability. Watch it here.
That’s it for now—keep an eye out for more exciting updates!
