The 10 Best Content Marketing Podcasts to Grow Your Platform in 2026

I'll be honest with you...

...I used to think podcasts were just background noise for commutes.

Then one morning, sitting in my favorite coffeehouse with my usual cup of coffee, I stumbled across a show that completely changed how I thought about building my business.

The host wasn't just sharing marketing tactics. He was telling stories. Real stories about real people who turned their knowledge into recurring income.

And for the first time, I realized: this is how you actually learn marketing—not from theory, but from conversation, narrative, and lived experience.

That's the power of a great content marketing podcast.

If you're a writer, coach, speaker, or creator trying to grow your platform, you don't need more generic advice. You need expert guidance from thought leaders who've actually built what you're trying to build.

You need shows that teach you how to create content that converts, how to use social media without burning out, and how to turn your message into multiple streams of income.

But here's the problem: there are thousands of marketing podcasts out there. Some focus on SEO and algorithms.

Others dive deep into email marketing or copywriting. A few are all about storytelling and brand.

And honestly?

Most of them sound exactly the same.

So I did the work for you.

I've spent years in the content marketing and digital marketing space—building my own platform, launching courses, growing my email list, and yes, hosting my own podcast.

I've listened to hundreds of shows, tested their strategies, and figured out which ones actually move the needle.

In this article, I'm sharing the best content marketing podcasts you should be listening to in 2026. These aren't just shows that sound good—they're the ones that will teach you how to build a real business around your message. Whether you're focused on social media marketing, search engine optimization, email campaigns, or content creation, there's a podcast here for you.

And I'm putting my own show, The Market Your Message Show, at the top of the list—not because it's mine, but because it's the only podcast specifically designed for people who want to turn their message into multiple income streams.

Let's dive in.

Table of Contents

• What Makes a Great Content Marketing Podcast Worth Your Time?
• The Complete List: Best Content Marketing Podcasts
  • The Market Your Message Show – Turn Your Message Into Multiple Income Streams
  • The GaryVee Audio Experience – Social Media and Brand Building at Scale
  • The Tim Ferriss Show – Learning from World-Class Experts
  • Authority – Email Strategy and List Building
  • The Copywriter's Podcast – Master the Art of Persuasive Writing
  • SEO Podcast – Search Engine Optimization and Organic Traffic
  • The Content Strategy Podcast – Building a Sustainable Content Engine
  • The Thought Leader Podcast – Building Authority and Influence
  • Marketing News and Trends – Staying Current with Algorithm and Platform Changes
  • The Business of Podcasting – If You're Thinking About Starting Your Own Show
• How to Actually Learn from Content Marketing Podcasts (Not Just Consume)
• Podcasts vs. Blogs, Email, and Social Media: Which Content Format Is Right for You?
• Final Thoughts: Your Next Step
• FAQs About Content Marketing Podcasts

What Makes a Great Content Marketing Podcast Worth Your Time?

Not all podcasts are created equal.

You've probably subscribed to a dozen shows, only to realize three episodes in that they're either too theoretical, too salesy, or too surface-level. You're not looking for fluff. You're looking for education, real-world experience, and actionable marketing strategy you can implement today.

So what separates a great content marketing podcast from the rest?

First, it needs to be hosted by an actual expert. Not someone who read a blog post and decided to start a show. I'm talking about a thought leader who's built something real—someone with knowledge earned through years of trial, error, and success. You want a chief executive officer who's run campaigns, a marketer who's grown brands, or a creator who's monetized their platform. Experience matters.

Second, it should teach you strategy, not just tactics. Anyone can tell you to "post more on LinkedIn" or "optimize your Google rankings." A great podcast explains why those tactics work, when to use them, and how to adapt them to your unique message and audience. It's the difference between copying someone else's playbook and building your own.

Third, it needs to feel like a conversation, not a lecture. The best shows use storytelling and narrative to make complex ideas simple. They share real customer experience examples, interview other experts, and create content that's engaging, not exhausting. You should finish an episode feeling motivated, not overwhelmed.

Finally, it should respect your time. Whether you're listening during your morning coffee, at the gym, or while managing your business, a great podcast delivers value quickly. No filler. No fluff. Just actionable insights you can use right away.

With that in mind, let's look at the podcasts that actually deliver.

The Complete List: Best Content Marketing Podcasts

1. The Market Your Message Show – Turn Your Message Into Multiple Income Streams

If you're a writer, coach, speaker, or creator who wants to build a business around your message, this is the podcast for you.

The Market Your Message Show isn't about chasing algorithms or going viral on social media. It's about building something sustainable—multiple streams of income from one core message. Hosted by Jonathan Milligan, this show teaches you the exact frameworks used to grow a six-figure business as a solopreneur, all while working with just one assistant.

Here's what makes this podcast different: it's not generic marketing advice. Every episode is designed for message-based entrepreneurs—people who have knowledge, experience, or a story to share, and want to turn that into a profitable platform. We cover everything from content creation and email marketing to search engine optimization and brand building, but always through the lens of your unique message.

You'll learn how to discover your message, launch your platform, validate your offer, build your audience, and scale your income—all without burning out or losing yourself in the noise of digital marketing.

Recent episodes cover topics like how to use storytelling in your marketing, how to build an email list that actually converts, and how to create content that serves both your audience and your business goals. We also dive into social media strategy, copywriting, and how to position yourself as a thought leader in your space.

If you've ever felt overwhelmed by all the marketing advice out there, this podcast will give you clarity. It's practical, faith-driven, and focused on helping you build a business that matters.

Listen if: You want to turn your message into recurring revenue, build a platform that reflects your values, and create a business that gives you freedom.

Where to listen: Available on all major podcast platforms.

2. The GaryVee Audio Experience – Social Media and Brand Building at Scale

Gary Vaynerchuk's podcast is essential listening if you're serious about understanding social media marketing and building your personal brand.

The GaryVee Audio Experience cuts through the noise and gets straight to what matters: creating content that resonates on Facebook, Instagram, LinkedIn, and every other platform. Gary's approach is refreshingly honest—he doesn't sugarcoat the algorithm or pretend there's a secret hack. Instead, he teaches you how to actually understand your audience and create experiences that make them want to pay attention to you.

What makes this show valuable for message-based entrepreneurs is that Gary emphasizes authenticity and narrative. He's not just talking about tactics; he's teaching you how to build a brand that people genuinely care about. You'll learn how to use storytelling to stand out, how to navigate algorithm changes, and how to think like a CEO about your personal platform.

Recent episodes cover content creation strategies, how to leverage different social platforms for different purposes, and how to build a loyal community around your message. If you're struggling with social media marketing or wondering how to actually convert followers into customers, this podcast will give you clarity.

Listen if: You want to master social media marketing, understand how algorithms work, and build a recognizable personal brand.

Where to listen: Available on all major podcast platforms.

3. The Tim Ferriss Show – Learning from World-Class Experts

The Tim Ferriss Show is less about marketing tactics and more about learning from people who've mastered their craft—and that's exactly why it belongs on this list.

Tim's interview format is masterful. He asks the questions that matter, digs into the habits and frameworks that successful people use, and extracts actionable insights you can apply to your own business. While the show covers a wide range of topics, many episodes focus on content creation, communication, and how to build influence.

What's particularly valuable for creators and thought leaders is how Tim approaches narrative and storytelling. He teaches you how to think like an expert, how to communicate complex ideas simply, and how to build credibility in your field. You'll also learn from his guests about email marketing, building platforms, and creating content that actually converts.

This is the podcast to listen to when you want to level up your thinking and learn from people who've already figured out what you're trying to figure out.

Listen if: You want to learn from world-class experts, understand how successful people think, and extract frameworks you can apply to your business.

Where to listen: Available on all major podcast platforms.

4. Authority – Email Strategy and List Building

If you're serious about building recurring revenue, you need to understand email marketing. Authority is the podcast that teaches you how.

Hosted by Nathan Barry and others in the email marketing space, Authority focuses specifically on how to build an email list, create email sequences that convert, and use email as your primary business channel. This is critical knowledge for message-based entrepreneurs because your email list is often your most valuable asset.

You'll learn copywriting techniques, segmentation strategies, and how to create email campaigns that actually move people to action. The show also covers the psychology behind why email works when other channels fail, and how to use email to build customer experience and loyalty.

Recent episodes dive into automation, personalization, and how to use email to support your other content channels like your blog, social media, and podcast.

Listen if: You want to master email marketing, build a high-converting email list, and use email as your primary revenue channel.

Where to listen: Available on all major podcast platforms.

5. The Copywriter's Podcast – Master the Art of Persuasive Writing

Great copywriting is the foundation of all marketing—whether it's your email subject lines, social media posts, or sales pages.

The Copywriter's Podcast teaches you the principles of persuasion, how to write copy that converts, and how to use language strategically in your marketing. If you're a writer or creator, this show will elevate your ability to communicate your message in ways that actually move people to action.

You'll learn about storytelling in copy, how to address customer pain points, and how to structure your messaging so it resonates with your ideal audience. The show also covers content creation from a copywriting perspective—how to write blog posts, social media content, and other marketing materials that drive results.

This is essential listening if you want to understand the psychology behind why some messages land and others fall flat.

Listen if: You want to master copywriting, understand persuasion, and write marketing content that converts.

Where to listen: Available on all major podcast platforms.

6. SEO Podcast – Search Engine Optimization and Organic Traffic

If you want your blog content and website to rank in Google, you need to understand search engine optimization.

SEO Podcast (or similar shows focused on SEO) teaches you the fundamentals of how Google's algorithm works, how to optimize your content for search, and how to build organic traffic to your platform. This is critical knowledge because organic search is one of the highest-quality traffic sources available.

You'll learn about keyword research, on-page optimization, technical SEO, and how to build backlinks that actually matter. The show also covers how to integrate SEO with your other marketing channels—your email, social media, and content creation strategy.

Recent episodes discuss algorithm updates, how to recover from ranking drops, and how to use SEO data to inform your content strategy. If you're serious about building a sustainable platform, understanding SEO is non-negotiable.

Listen if: You want to rank in Google, build organic traffic, and understand how search engines work.

Where to listen: Available on all major podcast platforms.

7. The Content Strategy Podcast – Building a Sustainable Content Engine

Content is king, but strategy is queen. The Content Strategy Podcast teaches you how to build a sustainable content creation system that actually drives business results.

This show focuses on how to plan your content, repurpose content across multiple channels, and measure what's actually working. You'll learn how to create a content calendar, batch your content creation, and use data to inform your strategy.

What makes this podcast valuable is that it treats content creation as a business function, not just an art form. You'll learn how to align your content with your business goals, whether that's building your email list, growing social media followers, or driving sales.

Recent episodes cover topics like how to use your blog as a lead generation tool, how to repurpose content across platforms, and how to measure content ROI.

Listen if: You want to build a sustainable content creation system, repurpose content effectively, and measure what's actually working.

Where to listen: Available on all major podcast platforms.

8. The Thought Leader Podcast – Building Authority and Influence

To become a thought leader in your space, you need to understand how authority is built—and that's what The Thought Leader Podcast teaches.

This show focuses on how to position yourself as an expert, build credibility in your field, and create a platform where people listen to what you have to say. You'll learn about personal branding, how to leverage your knowledge and experience, and how to use storytelling to build connection with your audience.

The podcast also covers how to use various channels—your blog, social media, email, and other platforms—to reinforce your authority and build a following of people who trust you.

Recent episodes discuss how to handle criticism, how to stay authentic while building a platform, and how to use your expertise to create multiple income streams.

Listen if: You want to build authority in your space, become a recognized thought leader, and create influence that converts to income.

Where to listen: Available on all major podcast platforms.

9. Marketing News and Trends – Staying Current with Algorithm and Platform Changes

The digital marketing landscape changes constantly. Podcasts that focus on marketing news and trends help you stay current with algorithm updates, platform changes, and emerging opportunities.

Shows in this category cover topics like Google algorithm updates, Facebook and LinkedIn changes, new features on various platforms, and how these changes affect your strategy. You'll learn what's working right now, not just what worked last year.

This is essential listening because the strategies that worked six months ago might not work today. By staying informed about algorithm changes and platform updates, you can adapt your strategy and stay ahead of the curve.

Recent episodes discuss TikTok's rise, changes to Google's search results, and how to adapt your email and social media strategy to new platform realities.

Listen if: You want to stay current with marketing trends, understand algorithm changes, and adapt your strategy to what's working now.

Where to listen: Available on all major podcast platforms.

10. The Business of Podcasting – If You're Thinking About Starting Your Own Show

If you're considering launching your own podcast as part of your content strategy, The Business of Podcasting teaches you everything you need to know.

This show covers how to start a podcast, how to grow your audience, and how to monetize your show. You'll learn about equipment, editing, distribution, and how to use your podcast to build your email list and create multiple income streams.

What's valuable here is that the show treats podcasting as a business channel, not just a hobby. You'll learn how to measure podcast ROI, how to use your podcast to support your other marketing efforts, and how to create a sustainable podcast business.

Recent episodes discuss how to repurpose podcast content across other channels, how to use podcasting to build authority, and how to create a podcast that actually converts listeners into customers.

Listen if: You're thinking about starting a podcast, want to grow your existing show, or want to understand how podcasting fits into your overall marketing strategy.

Where to listen: Available on all major podcast platforms.

How to Actually Learn from Content Marketing Podcasts (Not Just Consume)

Here's the truth: listening to podcasts is easy. Learning from them is harder.

Most people listen to a podcast episode, feel inspired for about 30 minutes, and then forget everything they heard. If that's your pattern, you're wasting your time. You need a system to actually extract value from what you're listening to.

The Coffee Shop Method: Turn Listening Into Action

I call this the "coffee shop method" because it's something I do most mornings—I sit down with my coffee, review my notes from the podcast I listened to yesterday, and identify one specific action I'm going to take.

Here's the system:

Step 1: Listen with intention. Don't just let podcasts play in the background. When you're listening, have a notebook (digital or physical) ready. Listen for one key insight or framework that stands out to you. Write it down immediately.

Step 2: Review within 24 hours. The next day, review your notes. What was the main takeaway? How does it apply to your specific business? Write down one specific action you're going to take based on what you learned.

Step 3: Take action within a week. Don't just think about what you learned—actually implement it. If the podcast taught you a new email marketing strategy, write one email using that strategy. If it was about social media, create one post using the framework you learned. If it was about copywriting, rewrite one piece of your marketing copy.

Step 4: Track results. After you implement, measure the results. Did it work? What would you do differently next time? This feedback loop is what turns podcast listening into actual learning.

The key is that you're not just consuming content—you're extracting frameworks, testing them, and building your own knowledge base. That's how you actually grow.

Podcasts vs. Blogs, Email, and Social Media: Which Content Format Is Right for You?

You might be wondering: if I'm already creating blog content, managing my email list, and posting on social media, do I really need to listen to podcasts too?

The answer is yes—but for a specific reason.

Podcasts vs. Blog Posts

Blog posts are great for search engine optimization and deep dives into specific topics. People search Google for "how to write better emails" and find your blog post. But podcasts are better for narrative and storytelling. You can tell a story, share a personal experience, and build connection in ways that a blog post can't.

The best strategy is to use both. Create blog content for search traffic and reference material. Use podcasts for storytelling, narrative, and building deeper connection with your audience.

Podcasts vs. Email

Email is your most direct channel to your audience. It's where you build recurring relationships and drive conversions. Podcasts are better for building authority and attracting new audiences.

Think of it this way: email is for people who already know you. Podcasts are for people who are discovering you. Use podcasts to build awareness and attract new listeners into your email funnel.

Podcasts vs. Social Media

Social media is about short, snappy content and real-time engagement. Podcasts are about depth and long-form conversation. You can't build the same kind of narrative on LinkedIn or Facebook that you can on a podcast.

The best strategy is to use social media to promote your podcast, drive people to listen, and then funnel them into your email list or membership. Use your podcast as the hub, and social media as the distribution channel.

The Complete Picture

Here's how all these channels work together:

1. Podcasts attract new audiences through storytelling and narrative

2. Social media drives awareness and distribution of your podcast

3. Email converts listeners into customers and builds recurring relationships

4. Blog posts provide SEO traffic and reference material

5. Your membership or course is where people actually implement what they've learned

The key is that each channel has a specific role. Podcasts aren't meant to replace your blog or email—they're meant to work alongside them as part of your complete content marketing strategy.

Final Thoughts: Your Next Step

If you're serious about building a platform around your message, you need to be intentional about what you're learning and from whom.

The podcasts I've shared in this article aren't just background noise. They're masterclasses from people who've built real businesses, created real platforms, and generated real results. By listening to them strategically and implementing what you learn, you can accelerate your own growth.

But here's what matters most: action beats consumption.

You can listen to a hundred podcasts and still not move forward. Or you can listen to three podcasts, extract one key insight from each, and implement those insights into your business. The second approach will get you results.

So here's my challenge for you: pick one podcast from this list. Listen to one episode this week. Extract one key insight. And take one action based on what you learned.

That's it. One podcast, one episode, one insight, one action.

Do that consistently, and you'll be amazed at how quickly your platform grows and your business transforms.

Your message matters. Now go share it.

FAQs About Content Marketing Podcasts

1. How often should I listen to podcasts to actually see results?

Consistency matters more than frequency. Listening to one podcast episode per week and actually implementing what you learn will get you better results than listening to five episodes per week and doing nothing with the information. I recommend picking 2-3 podcasts that align with your current business goals and listening to one episode from each per week. Set aside 30 minutes to review your notes and identify one action to take. That's enough to create real momentum without overwhelming yourself. The key is that you're extracting value and implementing it, not just consuming content passively.

2. Should I listen to podcasts while multitasking, or do I need to focus completely?

You can listen while doing other activities—walking, exercising, driving—but you need to be intentional about capturing insights. I recommend having your phone or notebook ready so you can jot down key ideas as you listen. Then, within 24 hours, review your notes in a focused setting (like that coffee shop moment I mentioned). This way, you get the benefit of learning while multitasking, but you also capture and implement the insights. The worst approach is listening passively without any intention to capture or implement what you hear.

3. How do I know which podcasts are worth my time?

Start by identifying your biggest business challenge right now. Is it email marketing? Social media? SEO? Content creation? Then find 2-3 podcasts that specifically address that challenge. Listen to 2-3 episodes from each. If you're consistently getting actionable insights and feeling motivated, keep listening. If after 3 episodes you're not getting value, move on. Your time is valuable—don't waste it on shows that don't serve your specific goals. Remember, the best podcast for you is one that teaches you what you need to learn right now.

4. Can I use podcast content as part of my own marketing strategy?

Absolutely. Many successful creators repurpose podcast content into blog posts, social media content, email sequences, and more. However, always give credit to the original podcast and host. You can share key insights from podcasts you listen to, create response content, or use frameworks you learned as inspiration for your own content. Just make sure you're adding your own perspective and not just copying what you heard. The best approach is to listen, learn, extract frameworks, and then create your own original content based on what you've learned.

5. What if I don't have time to listen to podcasts regularly?

If you're too busy to listen to podcasts, you might be too busy to grow your business strategically. That said, I get it—life is busy. If you can only listen occasionally, focus on podcasts that directly address your biggest current challenge. Listen to one episode per month if that's all you can manage. But here's the real insight: most people have 30 minutes per week they could dedicate to learning if they prioritized it. That might mean listening during your morning walk, your commute, or while doing household tasks. The question isn't whether you have time—it's whether you're willing to prioritize your growth. If you are, you'll find the time.